About the Journal

The following areas reflect the multidisciplinary scope of the journal and represent the core domains in which scholarly contributions are invitedbut are not limited to:

Strategy, Leadership and Organizational Innovation

This category focuses on strategic management, leadership practices, organizational innovation, decision-making frameworks, change management, and competitive strategy that influence organizational performance and long-term sustainability.

Marketing, Consumer Behavior and Business Communication

This area includes research on marketing strategy, consumer behavior, branding, customer experience, digital and social media marketing, international business practices, and communication strategies that support organizational growth and stakeholder engagement.

Human Capital, Organizational Behavior and Ethics

This category covers human resource management, employee development, workforce well-being, organizational behavior, diversity and inclusion, corporate ethics, corporate social responsibility, and the role of human capital in building resilient organizations.

Finance, Governance and Sustainable Business Practices

This area addresses corporate finance, accounting, investment analysis, risk management, corporate governance, business sustainability, and responsible management practices that support long-term value creation.

Technology, Analytics and Business Transformation

This category explores the application of emerging technologies such as artificial intelligence, data analytics, digital platforms, financial technologies, supply chain innovations, and technology-enabled business transformation from a managerial and organizational perspective.